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5th annual Undergraduate Research Symposium, April 17, 2025

Eden Campbell She/her

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BIO

I'm from Panama City Beach, FL and I am researching how the low-cost design and marketing of products affect over consumption and if there is a possible residual impact on climate change.

The Effects of Low-Cost Design and Marketing of Products on Overconsumption Rates.

Authors: Eden Campbell, Doedy Deal
Student Major: Undecided
Mentor: Doedy Deal
Mentor's Department: AP Research
Mentor's College: Arnold High School
Co-Presenters:

Abstract

Overcompensation rates have been on a massive incline since the beginning of 2000 and the introduction of fast-paced consumerism. The continuous process of constantly replacing and reproducing products created to deteriorate overtime leaves a trail of excessive production, waste, environmental degradation, and escalating in the current climate crisis. Planned obsolescence is the deliberate scheme of manufacturing a product made to decay at an accelerated rate over time in order to encourage replacement. This low-cost marketing tactic is a key device in growing over consumption rates especially in America, leading to environmental damages.

Keywords: Climate change, Marketing, Low-cost design